Yep that’s right email marketing is making come back!
Email marketing once was a very popular form of physical marketing before social media boomed! Brands have been relying on social media as one of their main forms of digital marketing. Yes, social media has helped many brands succeed in the digital world, but now digital marketers are taking a look at the cold hard facts, and surprisingly email marketing is proving to be the more effective option!
Now let’s take a look at some fun email marketing facts from Upwork!
- Globally 2.6 billion users have an email account! This is almost 1 billion more users then Facebook!
- Habitually, people check their emails before checking any other social media notifications on their phone!
- Email has a higher click through rate then any other social media platform!
- Finally, email is proven to have better ROI
These cold hard facts show us how effective email marketing can be for brands! Digital marketers are starting to look at the numbers , and many have realised that email marketing has the potential to be very successful! But why? Email is easily accessible! Emails can be checked on your commute to work or whilst you wait for your morning coffee. Secondly, a lot of people prefer email as a mode of communication. Email is seen to be professional and official! The consumers receiving your emails are loyal to your brand. Consumers opt in for emails from brands and therefore usually take an interest in reading it’s content! Emails can be tailored to suit each individual recipient through personalisation and customisation. This allows brands to provide each different consumer with something of value!
Even though we all get annoyed by the copious amounts of irrelevant emails we receive each day and sometimes fall prey to spam, we just can’t avoid them! It’s time for brands to bring back tradition & get on board email marketing once again!
How effective do you think email marketing is? Do you know of any brands that are smashing their email marketing campaigns? Tell me below!